In 2006, Liliana Caballera Rojas and her family acquired Hacienda Casablanca in Vereda Vericute, Municipio Floridablanco. Liliana is a native of Santander, born to parents who worked in agriculture and who grew up dedicating herself to coffee growing to provide a better life for her family and for the people who work year-round and seasonally harvesting on Hacienda Casablanca.
Liliana’s vision as an administrative and financial professional is to add value to her coffee fields through planning, renovating older parcels, planting new varietal like Geisha, and improving processing and drying techniques. She is recently motivated by winning first place in the National Yara Champion Program 2016.
Hacienda Casablanca dates back to 1860, three years after the Department of Santander, where it sits, was founded. It was initially known as Villa Josefa, then called Hacienda La Leona, and finally named Hacienda Casablanca.
The property initially extended across 150 hectares of what have traditionally been coffee growing lands since the estate’s beginning. The large size gave it the identifier “hacienda,” meaning estate, which in Colombia is used to indicate ample properties. The original estate was subdivided over the years, and today the 20 hectares that remain as Casablanca still include “Hacienda” in the name as a nod to the farm’s history, including the main house and its original architecture from the mid nineteenth century.
To bring in additional revenue during periods of price crisis, Liliana sells roasted coffee to the local market in packages she designed herself.
Read more about how Liliana started the farm and what makes her approach to coffee production unique.