Farm info

Maykon George Pereira, married and with two sons named Murilo and Conrado, initially never imagined himself working with coffee. To guarantee security for his family he worked as a truck driver, but his family’s homesickness inspired him to resolve to invest in coffee growing.

With much effort and the support of his father, Maykon acquired 3.5 hectares of land, which he gave the name Sítio São Geraldo in honor of his grandfather, who instilled him with many strengths. From there, his passion for coffee cultivation grew.

Even with many difficulties encountered through lack of experience and equipment, Maykon dedicated himself to producing high quality coffees, looking for new methods to add value to coffees. He soon entered the Apas Association, and earned a Fairtrade certificate for his farm, located in the Distrito de Ferreiras community of the city of São Gonçalo do Sapucaí in the Mantiqueira de Minas region of Sul de Minas.

Region

Sul de Minas

Southern Minas Gerais is one of Brazil’s most productive coffee producing areas. This region has grown Arabica coffee since the 1850s and is characterized by rolling hills, a mild climate averaging 23° C, and high elevations. While some of the largest coffee producing properties in Brazil are located in Sul de Minas, more than half of the region’s producers are small to medium-sized farms. Sul de Minas accounts for, on average, 30% of Brazil’s coffee production.

The mountainous terrain, reaching up to 1400 meters above sea level, is ideally suited for growing coffee and Sul de Minas has increased production quality through investments in infrastructure and sustainability measures. The most commonly cultivated varieties are Yellow Catuai and Novo Mundo, with some farms also growing Icatu, Obatã and Red Catuai. Most of the coffee produced is processed as Natural and the final cup profiles are full bodied, with low acidity and fruity aromas.