Facilitating Producer Visits to Consuming Countries - Ally Coffee Merchants

Everyone in the coffee industry--from green buyers through baristas--gains invaluable insight when they travel to origin and meet with farmers. When the process is inverted, producers have just as much to gain from traveling to consuming countries and visiting the roasteries and cafes that transform their coffee. 

In early December, producer Graciano Cruz traveled to visit roasters across the US and cupped with coffee people at the consuming end of the chain. Graciano grows and processes coffee on his own farm in Boquete, Panama and, through his company HiU Coffee, works with producers in Ethiopia, Peru, and El Salvador to develop innovative Natural and Honey processing techniques that eliminate need for fresh water and account for long term environmental and economic sustainability.  

At Ally we were delighted to help facilitate meetings between a trailblazing coffee producer and equally creative, boundary-pushing roasters. The term “Direct Trade” is applied in many ways to many models, but we understand Direct Trade to mean that it is just as possible and probable for coffee farmers, processors, and exporters to visit the roasteries and cafes of consuming countries as it is for baristas, roasters, and importers to visit farms at origin. 

This kind of organic exchange between coffee stakeholders strengthens the entire chain and we are excited to continue to host educational events where people from different countries and sectors of the industry have the chance to interact and learn from each other. 

Want to travel to coffee’s origins? To its destinations? Eager to meet producers from a specific region? Let us know and we can help make it happen!



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Facilitating Producer Visits to Consuming Countries

Feb 8, 2016


Everyone in the coffee industry--from green buyers through baristas--gains invaluable insight when they travel to origin and meet with farmers. When the process is inverted, producers have just as much to gain from traveling to consuming countries and visiting the roasteries and cafes that transform their coffee. 

In early December, producer Graciano Cruz traveled to visit roasters across the US and cupped with coffee people at the consuming end of the chain. Graciano grows and processes coffee on his own farm in Boquete, Panama and, through his company HiU Coffee, works with producers in Ethiopia, Peru, and El Salvador to develop innovative Natural and Honey processing techniques that eliminate need for fresh water and account for long term environmental and economic sustainability.  

At Ally we were delighted to help facilitate meetings between a trailblazing coffee producer and equally creative, boundary-pushing roasters. The term “Direct Trade” is applied in many ways to many models, but we understand Direct Trade to mean that it is just as possible and probable for coffee farmers, processors, and exporters to visit the roasteries and cafes of consuming countries as it is for baristas, roasters, and importers to visit farms at origin. 

This kind of organic exchange between coffee stakeholders strengthens the entire chain and we are excited to continue to host educational events where people from different countries and sectors of the industry have the chance to interact and learn from each other. 

Want to travel to coffee’s origins? To its destinations? Eager to meet producers from a specific region? Let us know and we can help make it happen!




Noticia#1
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&quot;Times New Roman&quot;;color:#868686;background:white\">Everyone in the coffee
industry--from green buyers through baristas--gains invaluable insight when
they travel to origin and meet with farmers. When the process is inverted,
producers have just as much to gain from traveling to consuming countries and visiting
the roasteries and cafes that transform their coffee.&nbsp;</span></p><p class=\"MsoNormal\" style=\"line-height:16.3pt\"><span style=\"font-size:11.5pt;
font-family:Arial;mso-fareast-font-family:&quot;Times New Roman&quot;;color:#868686\">In
early December, producer Graciano Cruz traveled to visit roasters across the US
and cupped with coffee people at the consuming end of the chain. Graciano grows
and processes coffee on his own farm in Boquete, Panama and, through his
company HiU Coffee, works with producers in Ethiopia, Peru, and El Salvador to
develop innovative Natural and Honey processing techniques that eliminate need
for fresh water and account for long term environmental and economic
sustainability.&nbsp;</span><span style=\"font-family: Arial; font-size: 11.5pt; line-height: 16.3pt; background-color: initial;\">&nbsp;</span></p><p class=\"MsoNormal\" style=\"line-height:16.3pt\"><span style=\"font-size:11.5pt;
font-family:Arial;mso-fareast-font-family:&quot;Times New Roman&quot;;color:#868686\">At
Ally we were delighted to help facilitate meetings between a trailblazing
coffee producer and equally creative, boundary-pushing roasters. The term
“Direct Trade” is applied in many ways to many models, but we understand Direct
Trade to mean that it is just as possible and probable for coffee farmers,
processors, and exporters to visit the roasteries and cafes of consuming
countries as it is for baristas, roasters, and importers to visit farms at
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<span style=\"font-size:11.5pt;
font-family:Arial;mso-fareast-font-family:&quot;Times New Roman&quot;;color:#868686\">This
kind of organic exchange between coffee stakeholders strengthens the entire
chain and we are excited to continue to host educational events where people
from different countries and sectors of the industry have the chance to
interact and learn from each other.&nbsp;<o:p></o:p></span><p></p><p class=\"MsoNormal\" style=\"line-height:16.3pt\"><span style=\"font-size:11.5pt;
font-family:Arial;mso-fareast-font-family:&quot;Times New Roman&quot;;color:#868686\">Want
to travel to coffee’s origins? To its destinations? Eager to meet producers
from a specific region? Let us know and we can help make it happen!<o:p></o:p></span></p><hr><p class=\"MsoNormal\" style=\"line-height:16.3pt\"><span style=\"font-size:11.5pt;
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=> '2016-02-08 13:31:47'
        'publicado' 
=> '1'
        'usuario_criacao' 
=> '10'
        'usuario_alteracao' 
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=> 'ab284c.PNG'
        'foto_original' 
=> null
        
'data_pub_face' => '2016-02-08 15:16:15'
        'data_pub_twitter' 
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