Maykon George Pereira, married and with two sons named Murilo and Conrado, initially never imagined himself working with coffee. To guarantee security for his family he worked as a truck driver, but his family’s homesickness inspired him to resolve to invest in coffee growing.
With much effort and the support of his father, Maykon acquired 3.5 hectares of land, which he gave the name Sítio São Geraldo in honor of his grandfather, who instilled him with many strengths. From there, his passion for coffee cultivation grew.
Even with many difficulties encountered through lack of experience and equipment, Maykon dedicated himself to producing high quality coffees, looking for new methods to add value to coffees. He soon entered the Apas Association, and earned a Fairtrade certificate for his farm, located in the Distrito de Ferreiras community of the city of São Gonçalo do Sapucaí in the Mantiqueira de Minas region of Sul de Minas.